2 Albany Rd | West Stockbridge

Massachusetts | 01266 | USA

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Flourish Market

Jennifer Knopf - from Flea to Flourish

Nestled in the charming town of West Stockbridge, Flourish Market is the embodiment of owner Jennifer Knopf's eclectic style and "I can do it" enthusiasm. Jennifer was raised in South Texas, where friendliness and DIY are as common as sweet tea. Jennifer grew up watching This Old House and was fascinated with the process of rebuilding and revamping.  She created Barbie Dreamhouses from stacks of books, fabric scraps, and other sewing notions like spools of thread for Barbie seating. So clever! She started her first business at 19 years old as an image consultant, doing presentations for small groups and businesses such as Mexicana Airlines, teaching about the importance of color and appearance.


With an art background, but no formal design education, she designs spaces purely from gut-instinct and keen shopping ability. Having lived in Los Angeles for 8 years, she shopped at some of the coolest boutiques and thrift shops. These memories now frame her approach to Flourish Market - cozy, quirky, dripping with unusual items - sure to stir up a long-lost memory or two. Now living in the Berkshires for nearly 20 years, she has cultivated her design aesthetic -- warm, accessible, and effortlessly charming. Flourish Market has a relaxed and familiar feel - welcoming tourists and quickly becoming a favorite of the locals!


The mix of antique, vintage and new home décor is what sets Flourish Market apart from other shops in the area. Jennifer believes that our homes should be decorated with authenticity. That is, our homes should contain the heirloom we inherited from our grandparent, as well as the new modern piece we just picked up at Ikea or Target. Combining both, in a thoughtful way, gives a home a collected-over-time feel, full of realness and texture - essential to great design.


With charm and certainly some quirk, Flourish Market is truly a treasure trove. Most of the furnishings have been revived, reworked, or repainted, receiving much needed TLC. Antique lighting fixtures are a passion of Jennifer's. She transforms these ho-hum and often cast-off fixtures into something fresh and remarkable. Between rewiring, refinishing, and selecting the perfect new shade, each one is rescued from it's shabby past.


The store offers many items handmade in the Berkshires, such as Blue Thistle Studio hand poured soy wax candles in vintage vessels, as well as Blue Thistle greeting cards - all made with care by artist (and sales assistant Mary Rembold). Clip-on earrings and buttons have been up-cycled into bookmarks by Jennifer herself. Pearls by Georgia Barberi sews pin cushions from vintage inspired fabrics, and local woodworkers provide hand built coat hooks. Jennifer's sister-in-law makes jewelry under the Analiese Designs name and the vintage pieces are carried at Flourish Market. Mary Gregory lends some Texas vibe to the store with tea towels and note cards made from her original paintings of nature and animals.


The shop's eclectic mix includes many one-of-a-kind smalls, amateur artist's paintings, architectural salvage, stamped silver plated flatware, vintage and new jewelry, unique photo frames, and so much more! ​Flourish Market is a not-to-be-missed shopping experience in the Berkshires!


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 Quote from customer Elizabeth Petty whose recommendation was cited in the magazine, "Flourish Market in West Stockbridge, Massachusetts is an oasis and my favorite home décor destination. A warm and inviting space to treasure hunt and discover just the right things to enhance your own space. Jennifer is not only skilled at creating ambiance within her whimsical shop, she always takes the time to visit as she works her magic, breathing new life into an old piece of furniture - often in pleasing and unexpected ways."

Providing an alternative to the state's canceled tax-free holiday this month is gaining traction among more Berkshire businesses.
The latest to pick up the gauntlet are 10 small West Stockbridge businesses that have banded together to offer a weekend of savings [more]

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Rural Intelligence thumbnail August 2017

“You shouldn’t have to mortgage your house to buy fun things,” says Jennifer Knopf, who opened Flourish Market in West Stockbridge, Mass. in December of 2015. The store, which offers a mixture of vintage, antique and new furniture and décor, is one of those shops where [more]

Local Yokel thumnail January 2016.jpg

Jennifer Knopf has opened
Flourish Market on the banks of
the Shaker Mill Pond at 2 Albany
Road, next to SoMa and across the street from Troy’s Garage. Parking is right next to the side entrance. Flourish Market takes vintage and not-so-vintage furniture and [more]

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